BEYOND THE
POWERGIRL

Prepare to discover your feminine identity and go beyond the powergirl.

Beyond the Powergirl

Ready to find your
feminine identity?

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Beyond the powergirl
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Which feminine role models, types of women, do you tend to identify with more?
Those with a spontaneous and light-hearted view of life, ready to transcend their world of limitation.
Those with a more solid and realistic attitude towards life, who seek to treasure their world.
When you relate to others, how do you express your feminine side?
I use my feminine side to distinguish myself within the group or from others.
I use my feminine side to integrate myself within the group or with others.
What do you recognize more in your behavior when you relate to others?
I believe in the human ability to change things, to make things happen. I often end up challenging the status quo.
I have the innate ability to follow my intuition and I am fully open to the randomness of life.
What do you recognize more in your behavior when you relate to others?
I have a natural desire to commit and care for others. I value affection and collaborative ways to get things done.
I have the practical inclination to assure and enable others to take responsibility. I like to organize and put structure in place.
What do you recognize more in your behavior when you relate to others?
I have a natural tendency to be in tune with others I like sharing fun experiences and energy with them.
I like to relate and empathise with others and feel valued by them, creating alliances based on deep commitments.
What do you recognize more in your behavior when you relate to others?
I like to improve and grow to master things, setting and applying the rules.
I like to be ahead, have an eye for details and beauty and I want to make a difference in the world.
Which type of woman do you identify with most?
A woman who is passionate and courageous, who fights for causes that can make a difference.
A woman who looks for different points of view, unafraid to challenge principles and structures even breaking the rules if needed.
Which type of woman do you identify with most?
A woman who challenges herself by accepting the unknown, pushing the boundaries, both internal or external.
A humorous and free spirited woman, who puts things in perspective and uses irony to make life lighter.
Which type of woman do you identify with most?
A generous, caring and warm woman who takes care of others and of herself.
An inspiring and trustworthy woman who gives clarity and guidance when faced with life's complexities.
Which type of woman do you identify with most?
A woman who is responsible, organized and helps others to stay grounded.
A woman with experience and wisdom guided by a moral authority, who wants to better others and herself.
Which type of woman do you identify with most?
A woman who believes in the impossible and makes things happen. A positive force who is able to inspire and engage us in the pursuit of our dreams.
A woman who embraces the purity of life and can inspire us to see the beauty in simple things.
Which type of woman do you identify with most?
A woman who cherishes human relationships above all, as a source of richness and growth. Always longing to share her emotions without loosing her centre.
A woman who is a reliable friend, always at our side no matter what happens. Loyal and trustworthy to herself and to others.
Which type of woman do you identify with most?
A woman who is an expert in her field, through the pursuit of knowledge, experience, mastery and personal intuition.
A creative woman with artistic skills who opens doors to original, new and beautiful ways of doing and thinking.
Which type of woman do you identify with most?
A charming and charismatic woman who knows how to attract others and to turn things in her favor.
A strong woman with authority and power, leading the way for others.
Beyond the powergirl

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anchor
The female Anchor is more than a stable safe house to turn to when we feel lost. She is understanding and lenient. She offers a beacon of confidence through her solid but never rigid, character. She is the point of reference for others to stay grounded and build their confidence.
do
Reinforce the potential of building confidence rather than giving stability only.
trap
Depicting confidence as arrogance
desire
Be the rock upon which to hold
key value
Solidity
EXAMPLES OF THE anchor
Amal Clooney
You don't have to be a lawyer to show compassion. Everyone can play a role. Everyone knows someone who is in need. By being here and involved.
Oprah Winfrey
You don't become what you want, you become what you believe.
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sage
The female Sage allows empathy towards others. She builds on existing qualities and injects these with ideas from her moral compass. The female Sage enlightens others with her wisdom but is also able to involve them instead of just educating them.
do
Foster collective wisdom rather than rigid morality
trap
Making participation the only thing that counts
desire
Understanding, fairness & rootedness
key value
Integrity
EXAMPLES OF THE sage
Adele
I like having my hair and face done, but I'm not going to lose weight because someone tells me to. I make music to be a musician, not to be on the cover of Playboy.
Vandana Shiva
We are either going to have a future where women lead the way to make peace with the earth or we are not going to have a human future at all.
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magician
The female Magician is a real, positive force who believes in the impossible and makes things happen. She is also able to engage and inspire others, making them believe that magic can be real and that change is possible. Magicians start from us, today.
do
Focus on real miracle makers of today
trap
Focus on real miracle makers of today
desire
Transform things into special moments and experiences
key value
Wonder
EXAMPLES OF THE magician
Malala Yousafzai
Let us remember: One book, one pen, one child, and one teacher can change the world.
Sejal Hathi
Never give up on your dreams - life is too short to stop believing in your boundless potential to achieve greatness.
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innocent
The female Innocent is a pure person who genuinely enjoys the simple things of life. She naturally applies her honesty and optimism in all aspects of life, and tends to first recognize the good in people. The Innocent keeps an inner ingenuity, still without losing touch with the surrounding people and situation.
do
Focus on turning honesty into action
trap
Making honesty a flat and uninteresting character trait
desire
To experience paradise
key value
Pureness
EXAMPLES OF THE innocent
Madison Kimrey
It's time for my fellow young women to decide what kind of legacy we want to leave, and to start now to build a future in which we will lead.
Emma Watson
Don't feel stupid if you don't like what everyone else pretends to love.
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lover
The female Lover cherishes human relations above all but knows intuitively that in order to love someone else, you first have to love yourself. Love becomes an endless source of emotions and affection that can be dedicated to those around them, and yourself.
do
Redefine love for others by starting with loving yourself
trap
Translating self-love and respect as selfish or at best individualistic
desire
Feel loved
key value
Passion
EXAMPLES OF THE lover
Taylor Swift
Don't forget to fall in love with yourself first.
Lena Dunham
Respect isn't something you command through intimidation and intellectual bullying. It's something you build through a long life of treating people how you want to be treated.
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loyalist
The female Loyalist is able to be loyal to herself as much as she is to others. She does not loose her own values in order to blend them with loyalty to others. She is a reliable and trustworthy friend, always at our side.
do
Present loyalty as that promise we have to make to ourselves first
trap
Ending up in selfishness
desire
Build deep and lasting relationships
key value
Trustworthiness
EXAMPLES OF THE loyalist
Elsa
I don't care what they're going to say. Let the storm rage on. The cold never bothered me anyway.
Kate Winslet
I am not friends with famous people - I'm friends with mums on the playground.
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caregiver
The female Caregiver is kind and warm. She takes care of others and herself. She doesn't blend in with others and treasures her individuality. Being well centered, she is well balanced in her caring for others.
do
Celebrate the fact that generosity can start from being generous with yourself first
trap
Making generosity too soft and not cool enough
desire
Feeling joy caring for others
key value
Generosity
EXAMPLES OF THE caregiver
Angelina Jolie
First and foremost comes my family. I have so much joy in raising my children and teaching them about the world that nothing really compares to that.
Jo Cox
Those children have been exposed to things no child should ever witness and I know I would risk life and limb to get my two precious babies out of that hellhole.
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mentor
The female Mentor is inspiring and trustworthy and gives guidance through life's complexity. She is able to listen and be adaptable and takes up a collaborative approach, stimulating collaboration and sharing the credit.
do
Foster the art of collaboration rather than a top-down approach
trap
Depicting collaboration as the result of lack of personality
desire
Inspire, give substance, meaning & direction to life
key value
Guidance
EXAMPLES OF THE mentor
Michelle Obama
As women, we must stand up for ourselves. We must stand up for each other. We must stand up for justice for all.
Queen Rania of Jordan
I've always believed that when you educate a girl you empower a nation.
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expert
The female Expert builds upon her confidence acquired over the years and combines this with trust in her instincts and intuition. She willingly shares her knowledge, experience and mastery with others.
do
Celebrate trust in intuition over mastering perfection
trap
Making intuitive expertise look naive
desire
Authority
key value
Eminence
EXAMPLES OF THE expert
Jane Goodall
You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.
Lisa Randall
The best science frequently combines an awareness of broad and significant problems with focus on an apparently small issue or detail that someone very much wants to solve or understand. Sometimes these little problems or inconsistencies turn out to be the clues to big advances.
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creator
The female Creator opens the door to beautiful, new and original ways of doing and thinking. She give us creations, not meant to master or control life, but rather to leave something in this world that we all can benefit from.
do
Celebrate the desire to contribute over control
trap
Perceiving creativity as only functional
desire
Create something of enduring value
key value
Uniqueness
EXAMPLES OF THE creator
Frida Kahlo
Feet, what do I need you for when I have wings to fly.
Shakira
Fame isolates people from reality. That happens to many artists, and I don't want it to happen to me.
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seducer
The female Seducer knows how to allure others but she does not translate seduction solely into a sexual connotation. She sees the power of seduction as a way to convince and move people in decision-making, debates and initiatives.
do
Celebrate seduction as a game and choice
trap
Depict seduction as ego-centric
desire
Be compelling
key value
Attraction
EXAMPLES OF THE seducer
Amandla Stenberg
End the 'angry black girl' narrative. It's just another attempt to undermine certain perspectives. I have strong opinions. I am not angry.
Beyonce
The most alluring thing a woman can have is confidence.
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ruler
The female Ruler rules via engagement. She invites her people on a path to build and improve together. Female Rulers ignite activation to participate while leading the way for others.
do
Make the participation of others a matter of influence
trap
Invalidating the power and charisma of leaders
desire
Power and superiority
key value
Leadership
EXAMPLES OF THE ruler
Christine Lagarde
To me, leadership is about encouraging people. It's about stimulating them. It's about enabling them to achieve what they can achieve - and to do that with a purpose.
Michelle Bachelet Jeria
People see I am a mother and head of a household. Today in Chile, one-third of households are run by women. They wake up, take the children to school, go to work. To them I am hope.
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hero
The female Hero is passionate and courageous, fighting for causes that can make a difference. She includes instinct and sensitivity as powerful forces. She is strong when needed, but does not mask her vulnerability. A female Hero defeats enemies, not only with force but also with empathy.
do
Make empathy and vulnerability the hero's skill
trap
Turning heroes into weak characters or psychologists
desire
Prove value through brave and courageous actions
key value
Fearlessness
EXAMPLES OF THE hero
Huawa Ibrahim
We need activism at different levels today.
Katniss Everdeen
At some point, you have to stop running and turn around and face whoever wants you dead. The hard thing is finding the courage to do it.
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outlaw
The female Outlaw does not choose to shock explicitly through behaviours and actions. However, she is not afraid to have far different points of view challenging rules, principles and structures, outsmarting these to ignite change.
do
Portray outlaws as people?s catalysts
trap
Depicting outlaws as too gentle
desire
To prove value through brave and courageous actions
key value
Challenge
EXAMPLES OF THE outlaw
Susi Pudjiastuti
Our president (Jokowi) said that this country needs a crazy person like me. I'm not used to following orders, or restrictions - don't do this, don't do that - I'm not used to that.
Yoani Sánchez
Freedom is fundamentally the possibility of standing on a street corner and shouting: There is no freedom here!
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explorer
The female Explorer explores the world for new possibilities. Not only to better and liberate herself, but to better and liberate society as a whole. Her exploration is pushing the boundaries, outwards.
do
Focus on an exploration that brings collective possibilities
trap
Turning exploration into a mission
desire
Explore the world to discover your true identity
key value
Freedom
EXAMPLES OF THE explorer
Alek Wek
When all is said and done I would like to look back and think that I helped to make modelling a possibility for a greater number of people. I don't do things that I will regret in the future. I tend to err on the side of caution. Not to mention the fact that the present world I reside in would not have been possible without my past. I am most proud of being able to represent my family and community with honour and dignity.
Amelia Earhart
Adventure is worthwhile in itself.
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jester
The female Jester doesn't just laugh at life or make others laugh. She is humorous and free spirited; she takes life less seriously, puts things in the right perspective and uses irony as a relief, solving life's issues and contrasts.
do
Bring out the lighthearted spirit and attitude in life, rather than the mocking attitude
trap
Losing pure irony
desire
See life from a lighter perspective and have fun
key value
Lightheartedness
EXAMPLES OF THE jester
Ellen DeGeneres
You have to stay in shape. My grandmother, she started walking five miles a day when she was 60. She's 97 today and we don't know where the hell she is.
Zooey Deschanel
If I'm going to be 'too' anything, 'too cute' is fine. I love puppies. So what? Who hates puppies?
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